Customer Story

The Partnership Continues: Following Up With Herbal Apothecary Owner

July 5, 2022

Last Spring, we spoke with Amanda Furbee, owner of Portland, Oregon-based business The Herb Shoppe, highlighting her success story working with Forward Financing. Now, more than a year later, we caught up with Amanda to see how things are going, and how her continued partnership with Forward has helped her business thrive.

Amanda recently secured her third round of revenue-based financing with Forward, investing the funds into her business’ website. As The Herb Shoppe continued to grow, she felt that improving their web presence was key, and decided to hire a new website team at an increased monthly cost – thanks to Forward.

She also continues adding to the shop’s product line to offer a wider variety, including custom blends for perfumes and body products.

Amanda keeps coming back to Forward for the great service, and easy access to working capital. “Because we’re a small business, we can’t necessarily get a large loan,” she said “it’s great to have access to smaller amounts of revenue-based funding to use as we need it.”

Interested in learning more about how Forward can help your business? Check out our product or submit your application today. Still have questions? Give us a call at 888-244-9099 or email us at, our team is available Monday through Friday from 9 AM to 6 PM EST.