When the Entertainment Industry Hit Pause, Forward Stepped In
June 16, 2021
We spoke with Glenn Lorenz, owner of Associated Consultants, an entertainment company based out of Fairfax, Virginia, about his experience in working with Forward Financing for multiple rounds of funding.
Why were you looking for capital?
I own an entertainment and catering company, and when the government restrictions started in spring 2020, my monthly revenue dropped from $42k to $0. I needed funds just to keep my business alive.
What did you use the funds for?
Forward helped with my cash flow problems. I used the funds to pay employees and keep paying the bills while we weren’t able to host events.
What was it like working with Forward Financing?
The people at Forward are nice folks. They were easy to work with and the process was problem-free.
What do you love about Forward Financing?
The funding wasn’t complicated. They were straightforward about the process. Everything went smoothly.
What is the most challenging part about being a small business owner?
You have to do everything. You need to learn to do many different parts of the business outside of the core service you provide.
What is your favorite part about being a small business owner?
I like the creativity of being a small business owner. I get to decide what I want to do. I develop a plan and product, and bring it to reality.