Our Story

Our Story

Our Mission

Forward Financing is a Boston-based financial technology company with the mission to help our people and our customers achieve their full potential. Managing a small business is difficult, and we help owners spend less time finding capital and more time helping their customers and growing their business. While typical financing from a bank is an arduous, months-long process, our dedicated account representatives and simple online application help our customers to receive the funding they need typically within 24 hours. Trusted by over 32,000 small businesses nationwide, Forward Financing expands Main Street's access to credit and helps them to thrive.

We're building a place where people want to run to work in the morning.

Our History


Launched by Co-founder & CEO, Justin Bakes, to expand access to capital to underserved small businesses.


Provided over $50 million in funding to over 1,000 small businesses nationwide.


Named #15 fastest-growing company in the U.S. by Inc. Magazine and #2 fastest growing-private company in Massachusetts by Boston Business Journal.


Moved into our new space at 100 Summer Street, which allowed us to nearly double the size of our team.


Recognized on Inc. Magazine’s 5000 list of the fastest-growing private companies in the U.S. for the third consecutive year, along with Deloitte’s Technology Fast 500 and EY’s Entrepreneur of the Year finalist awards.


Before moving into our new building at 53 State Street, we helped hundreds of small businesses apply for PPP loans and have supported our customers throughout the COVID-19 pandemic.

Our Core Values

Our Core Values determine who we hire, how we support our team members, how we treat customers, and how we make all critical decisions.

People First Icon
People First

We build relationships and genuinely care about each other.

Relentless Improvement Icon
Relentless Improvement

We push ourselves, never settling for the best we did yesterday.

Be Candid Icon
Be Candid

We are authentic, transparent, and direct.

Be Positive Icon
Be Positive

We are optimistic, assume positive intent, and embrace change.

Do the Right Thing Icon
Do the Right Thing

We act with integrity and we don’t cut corners.

We Before Me Icon
We Before Me

We prioritize team success over individual success.

Come work with us!

We’re a mission-driven, growth-oriented company that’s changing the way Main Street businesses get access to capital. Our people are innovative, collaborative, and inclusive. You’ll work alongside people who will support your personal and professional growth, and challenge you to bring your best every day. Whether you’re coming into our open office space or logging into Zoom, you’ll feel the sense of community here right away.

Become a Partner

You want to help your small business customers to grow. We've got you. Learn more about the fast funding process and hard approvals that you can expect from Forward.