Forward Financing Unveils Fresh New Image

April 4, 2022 | Company News

April 4, 2022 – Today, Forward Financing, a Boston-based financial technology company, announced that they have refreshed their branding including a new logo, new colors, and a sleek new website. The company has provided over $1.3 billion in revenue-based financing to more than 35,000 small businesses since its inception in 2012. As the company scales, it remains committed to building advanced proprietary technology and a best-in-class team to continue delivering financial opportunity to more small businesses throughout the country. As Forward celebrates its 10th anniversary this year, it was the right time to make this branding transition.

“I am beyond excited to see the months of hard work come to fruition today,” said Jessica Roden, Director of Marketing for Forward. “We are a growing, tech-focused company, with a team full of energetic, empathetic people who are passionate about helping small businesses. Our new branding is modern, fun, and better reflects who we are.”

The company also expects this change to positively impact its talent acquisition efforts. Like many companies right now, Forward has the challenge of attracting top talent in a competitive job market. Tony Tornaritis, Director of Talent Acquisition at Forward, is similarly excited about the company’s new image. “We are a successful fintech with a lot to offer as an employer. Our team members truly love working here, and our Glassdoor rating of 4.7 demonstrates that. I’m hopeful that having this new look will draw more attention to our recruiting efforts and put a spotlight on Forward for candidates – as the vibrant, successful company we are,” said Tornaritis.

Interested in learning more about Forward and seeing the new branding? Review customer feedback, hear employee perspectives, and get more details on their product at

About Forward Financing

Forward Financing is a Boston-based financial technology company that provides fast, flexible capital to small businesses nationwide that have been long underserved by traditional financing options. By simplifying the requirements, streamlining the process, and using advanced proprietary technology, Forward Financing is able to deliver approvals within minutes and funding within hours — giving more businesses the financial opportunity they need to thrive. Plus, with their dedicated teams and award-winning service, customers get personalized support when they need it most.

Since 2012, Forward Financing has expanded Main Street’s access to capital by providing over $1.3 billion in funding to more than 35,000 small businesses. The company is A+ rated by the Better Business Bureau, with an ‘Excellent / 4.9 stars’ rating on Forward Financing was named a Best Place to Work by the Boston Business Journal and Built In Boston and has been named by both Inc. magazine and the Boston Business Journal as one of Massachusetts’ fastest-growing companies each year since 2017. Forward Financing is committed to helping their people and the small businesses they serve to achieve their full potential.