Sales Manager Shares Tips on Being a Leader

July 8, 2021 | Company News

July 8, 2021 – Evan Comeau, Sales Manager, spoke with Built in Boston about what he’s learned about leading a sales team. Joining Forward Financing in 2016, he is one of the company’s longest-tenured employees. 

Dedicated to providing top-tier service and always advocating for his customer to receive the best offer possible, Comeau has helped hundreds of small businesses access working capital. While he excelled in his individual contributor roles, he has had the most impact on the company by supporting the personal and professional growth of the Account Executive team.

“I believe every sales leader needs to be dependable, empowering, and inspiring,” says Comeau. “The biggest obstacle I overcame when transitioning from a senior sales role into a leadership role was being more of a ‘shower’ instead of a ‘teller.’” 

Read more about what Comeau has to share about how to be a better sales leader. 

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About Forward Financing

Forward Financing is a Boston-based financial technology company that provides fast, flexible working capital to small businesses nationwide. Their dedicated account representatives and advanced proprietary technology help customers spend less time finding capital and more time growing their businesses. With a simple online application, business owners can trust that Forward Financing works to get them approvals within minutes, funding within hours, and personalized support when they need it most.

Since 2012, Forward Financing has expanded Main Street’s access to capital by providing over $1 billion in funding to nearly 30,000 small businesses. The company is A+ rated by the Better Business Bureau and ‘Excellent / 4.9 stars’ on Forward Financing was named a Best Place to Work by both the Boston Business Journal and Built In Boston, and has been named by both Inc. Magazine and the Boston Business Journal as one of Massachusetts’ fastest-growing companies each year since 2017. Forward Financing is committed to helping more small business owners succeed and achieve their full potential. To learn more, visit