Crafting a Legacy with a Trusted Financing Provider

August 21, 2025

For Geno, the owner of G Force Plastics in Sylmar, CA, business is more than just a job; it’s a legacy of American craftsmanship. With a history in acrylic fabrication dating back to 1990, Geno has built a reputation for creating high-end, custom products that are made to last a lifetime.

After a successful first venture and years as a VP at a larger plastics company, Geno founded G Force Plastics in 2009. He wanted to move beyond mass-produced molding and focus on the unique, high-quality craftsmanship he was passionate about. Today, he runs a 5,200-square-foot facility with a small, dedicated team, committed to producing durable, American-made goods.

The Challenge

Like many small business owners, Geno faced a significant hurdle: maintaining consistent cash flow, especially during an economic downturn. He had a vision to evolve G Force Plastics from a “job shop” that relied on custom orders to a company that also produced its own line of products. This included launching an Etsy store to sell items ranging from an affordable $12 piece to a high-end $12,000 table.

This strategic shift required capital. “Creativity costs money,” Geno explains. He needed funding to invest in developing his product line and to bridge the gaps in cash flow between projects, ensuring he could keep his shop running and his employees paid. The goal was not just to survive, but to build a sustainable brand with a secure future.

The Solution

Geno began his search for capital, and through a referral from one of our trusted brokers, he found Forward Financing. “I have enough to think about,” Geno admits. “I was glad to find a source for funding that I didn’t have to worry about.”

The Impact

Forward provided Geno with the stability he needed to pursue his vision. The capital freed him up to focus on what he does best: creating. More than just the funds, it was the service and flexibility that made the difference. When cash flow was tight, Geno was relieved to discover he could work with the Forward team to adjust his payments according to his revenue.

With Forward behind it, G Force Plastics is successfully navigating its evolution. Geno is building his product line, strengthening his brand, and creating an exit plan to one day pass the business on to a trusted employee. He is free to focus on his craft, secure in the knowledge that his financing provider understands the needs of a small business and is there to help him succeed.